Empowering Village MSMEs through E-Commerce-Based Digital Marketing Assistance to Strengthen the Local Economy
DOI:
https://doi.org/10.24235/azcire.v2i1.667Keywords:
MSMEs, e-commerce, Digital marketing, Community empowerment, Local economyAbstract
The development of digital technology has driven significant changes in marketing patterns, including for Micro, Small, and Medium Enterprises (MSMEs) at the village level. However, many MSME actors still face limitations in utilizing digital technology, resulting in conventional marketing practices and limited market reach. This community service activity aimed to improve the capacity of MSME actors in Sindangheula Village in implementing e-commerce-based digital marketing as an effort to strengthen the local economy. The method applied in this activity was a participatory approach consisting of socialization, technical assistance, and direct implementation of e-commerce platform utilization. The activity included the creation of e-commerce accounts, product management, and the development of digital promotional media involving MSME actors and village officials as partners. The results of the activity indicate an improvement in MSME actors’ understanding of digital marketing and their basic ability to manage products online. Furthermore, the establishment of a collective marketing system managed by village officials serves as an initial step in supporting the sustainability of digital transformation at the local level. Overall, this activity demonstrates that e-commerce-based assistance can become an effective strategy in encouraging changes in MSME marketing patterns toward a more adaptive and sustainable system.
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